CLIENT

TGO Orthodontics

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Digital marketing strategy, social media marketing, e-newsletters, contests, online paid campaigns

Scenario

TGO Orthodontics is a specialty clinic located in the heart of Montréal that has been around for over 20 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.

TGO Orthodontics commissioned NP Marketing to help differentiate them from other orthodontic clinics in the city. Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. As part of our mandate, we delivered a details social media marketing strategy, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.

Notable deliverables

  • Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Paid online advertising campaigns and corresponding e-newsletters
  • New creative assets, including photoshoots and videos, showcasing the team and brand
  • Support for traditional promotions and special events via campaigns on social media
  • Contests run on social media
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