Tutorial: how to use Facebook & Instagram Live for dentists?

Should you be using Facebook or Instagram live to promote your practice? What gear to use? and how to record a live video from your phone?

These are all questions we often get from our clients.

Our simple answer is yes, you should be using Facebook or Instagram live, at least once or twice a month. The reason is simple! Videos are doing better than ever on social networks so it is always good to have video content on your platforms. The other reason we recommend Live videos is because it allows you, the doctor, to be seen as more natural and spontaneous, and as a result, more likeable and relatable to the patient.

To learn more about Live videos, how to create them, and what gear you should use, watch this video!

In this video you will learn:

  1. How to film live videos from your phone
  2. Pro-tips to make the most out of your live videos
  3. The best gear to use during a Facebook or Instagram live

Download our FREE social media guide for dental practices:

4-step guide to social media for dental practices

5 SEO myths in dental marketing and our answers to them!

We often get asked by our clients about SEO (search engine optimization) for their dental website, how does it work and what exactly helps the most. To answer these questions we asked SEO expert Tia Hain to join us in this week’s video.

We will be reviewing 5 common myths in SEO and have Tia answer them with the truth as well as some recommendations to follow.

The 5 common SEO Myths are:

1- Ranking is what’s most important when it comes to SEO
2- Specific local SEO is not important
3- Social activity counts for nothing or it counts for everything
4- Being mobile-friendly does not affect SEO
5- Google can figure it out alone, you don’t need to do any extra work

Watch the video to learn more.

Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.
-Nathalia Porras, MBA
Founder of NP Marketing

6 Tips to get the most out of your new dental website

Have you started redesigning your new website and want to know what the best practices are?

Last week we discussed the reasons to revamp or redesign your website, but before moving forward, you should know what the best practices are so you can follow them and get the most out of your new website.

In this video, we go over 6 tips to follow to make sure you are getting the most out of your website. Our tips are based on differentiating your practice through your website. All these best-practices tips can be easily applied to your own new dental website.

Here are three out of the six tips I go over in today’s video:

  • [1:09] Using stock photography vs. using your own photos: learn what’s the optimal usage ratio of each on your website, and how to best combine these.
  • [2:23] Make use of a ‘Book an Appointment’ button: learn what are the places where you should be ideally placing a book an appointment button on your website, to maximize clicks, and of course, get more patients to request appointments with you.
  • [2:53]: Make your website mobile optimized: in today’s digital era, this is an absolute must. If your current website is not mobile optimized yet, that’s a clear red flag that you need to redesign a new website. Learn why ensuring your website is mobile optimized is important.

Make sure to view the entire video to learn all 6 best practices. Click here to view now!

Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.

-Nathalia Porras, MBA
Founder of NP Marketing

Other related videos:

Is it time to revamp your website?

Thinking of redoing your website?

We’ll explore 5 indications that you will likely identify with so that you can assess whether it’s the right time to get your website project going- or not! Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.

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