Marketing mistakes as an entrepreneur

Mistakes I’ve made in the past, and how to turn your losses into lessons and then wins!

Click here to watch this week’s video!

It’s been said that you learn more from losing than you do from winning. Which is why I believe it’s important to acknowledge our losses so we can turn them into a win. However, keep in mind a loss doesn’t turn into a lesson unless we work hard to make it so.

There’s a lot to be learned from losing! And yes I know, it doesn’t make it feel any better. But it DOES remind us, we who desire growth, that this is the beginning of a GREAT opportunity if you simply turn these losses into lessons for the future. In this video I talk about the mistakes I have made as an entrepreneur since I started my company in 2015.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Teledentistry, Virtual Consultations, and Social Media: Why You Need Them For Your Dental Practice

Teledentistry and other online technologies that you need to be leveraging for your dental practice!

Click here to watch this week’s video!

Teledentistry is the new way dentistry meets the challenge of greater efficiency, reach, and impact. It works by connecting dental care providers and patients digitally, it creates opportunities by allowing dentists to communicate and collaborate remotely across every step of the patient’s dental health journey.

Teledentistry along with online marketing and other online technologies could be the solution for your dental practice in this day and era.

In addition, when it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

Here’s what we cover in this video:

 The difference between Teledentistry and virtual consultations
 Why social media is important for a dental practice
 Other examples of online technologies to benefit from


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Why you need LinkedIn and what you should know about the platform

Why you need LinkedIn and what you should know about the platform

Click here to watch this week’s video!

As THE business social media platform, LinkedIn has a unique feel to it, which is great for healthcare professionals. For starters, it allows you to create a profile that showcases your education, experience, knowledge, skills, and interests from both a professional and personal point of view, unlike other social media platforms.

In addition, with the right type of content being posted consistently, you can build a personal brand that can make you stand out as an expert in your field. So if you haven’t already created a profile on LinkedIn, it’s time to do so. Just follow our tutorial and you’ll be off to a great start.

Here’s what we cover in this video:

 As a dentist, should you be using LinkedIn?
 If so, what’s your purpose of being on LinkedIn?
 Linkedin set up basics for success and how to get started



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Who should manage your dental practice’s social media?

Click here to watch this week’s video!

This is a question we get asked a lot. When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media.

If you want to make the most out of social media for your dental practice but are not sure who should manage your social media accounts, whether you should hire someone internally or outsource the job to an agency, watch this video to learn more.

In this video, I go over the pros and cons of both having the job done internally or through an agency. Hopefully this video will help you make the best decision for your practice.

Click here to watch this week’s video!



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

4 Steps to grow your dental clinic’s social media

Click here to watch this week’s video!

When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

A crucial factor of having a successful social media presence is building a plan before getting your social media presence started. Whether you’re a dentist, treatment coordinator, office manager or anyone else on the team who’s been given the task of building a brand on social media, you need to follow the steps in this video to maximise your social media growth.

Here are the four steps:

  1. Identify your ideal social media platform.
  2. Create a content calendar and set some objectives.
  3. Create the content.
  4. Measure the results.

Understanding the unknown can be daunting. With major innovations happening everyday in social media and marketing, it is important to follow and consider these 4 essential steps when you start putting your brand out there.

Click here to watch this week’s video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to pick the right kind of dental content (i.e: SEO optimized) for your digital ecosystem.

Quick tip: this tool will help you optimize Google Ads, social media channels and any other piece of content to get ahead of your competitors in the online space.

Are you running out of ideas for blog posts? Or would you like to know what are the best keywords to use to optimize your Google Ads without spending too much of your budget?

Well, we have the solution for you!

In this quick tip video we go over a tool called KeywordsEverywhere and we give you a short tutorial on how to use it and make the most out of it.

Keywords Everywhere, just as the name explains, allows you to find keywords (everywhere!) with every search you make, whether on Google, YouTube, or any search platform.

This tool lets you find suggested keywords based on your search as well as the cost and popularity of such keyword.

Follow the steps in the video to start seeing results!

Watch the video !


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to create automated messaging on Facebook | A Tutorial

Are you getting a lot of messages on your Facebook page but do not have the time to respond to them all in a timely manner?

Well, we have the solution for you!

In this step-by-step video tutorial, you will learn how to create and schedule automated messages on Facebook. Whether you are away or busy, your patients will get an automatic message so they are not left waiting.

With automated messaging on Facebook, you can not only leave an “away message” but also share your contact information with patients who ask, and respond to reviews.

Follow the steps in the video to start and save time!

Watch the video


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Create Professional Videos for a Successful Dental Practice !

Why you should be creating videos for your dental practice

We often get asked by our clients “why is video so important?”

The answer is simple, video is an excellent way to create engagement with your patients.

But, there are also other reasons why we think you should invest in creating a professional video for your dental or medical practice.

Here are our 3 top reasons, as well as 5 video ideas you can use right away!

We’ve put together a list of what we believe to be the best 3 reasons to create video content for your dental practice.

Watch the video


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Top 3 Instagram Accounts in Healthcare

Are you looking for inspiration to revamp your instagram account?

We’ve put together a list of what we believe to be the top 3 instagram accounts in the healthcare industry today.


So, what makes these accounts so great?

Some of the criteria we used to select these accounts are:

  • Are they engaging well with their followers?
  • Is their content pertinent to their target audience?
  • Is there variation in the content?
  • Finally, do they have a mixture of photos and videos?

Bonus challenge: If you think that your Instagram account should also be highlighted? or if you know any other accounts that should join the top list? Let us know!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Tutorial: How to publish Instagram posts using your desktop with Facebook Creator Studio

Have you heard of Facebook’s latest feature (Creator Studio) which now allows you to publish and schedule posts on Instagram and IGTV directly from your desktop?


So what is Creator Studio?

Creator Studio brings together all the tools you need to effectively post, manage and measure content across all your Facebook Pages and Instagram accounts.

If you don’t want to use a third party tool to schedule posts to go to your mobile, you can now do so from your desktop without downloading any third party software. All you need to do is log into Facebook and go to Creator Studio where you will find all your Facebook and Instagram pages.

Bonus challenge: take action! Look for a video you’ve already created for your dental practice, and follow the next steps to get more views on your video:

  1. Watch our YouTube video so that you know how to use creator studio to upload a video on to IGTV.
  2. Tag us @npdigitalmarketing on your video
  3. We’ll share your video on to our Instastories so that you get more views and further reach!

Watch this video to learn how to use Creator Studio to schedule and publish posts.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices