4 Steps to grow your dental clinic’s social media

Click here to watch this week’s video!

When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

A crucial factor of having a successful social media presence is building a plan before getting your social media presence started. Whether you’re a dentist, treatment coordinator, office manager or anyone else on the team who’s been given the task of building a brand on social media, you need to follow the steps in this video to maximise your social media growth.

Here are the four steps:

  1. Identify your ideal social media platform.
  2. Create a content calendar and set some objectives.
  3. Create the content.
  4. Measure the results.

Understanding the unknown can be daunting. With major innovations happening everyday in social media and marketing, it is important to follow and consider these 4 essential steps when you start putting your brand out there.

Click here to watch this week’s video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to pick the right kind of dental content (i.e: SEO optimized) for your digital ecosystem.

Quick tip: this tool will help you optimize Google Ads, social media channels and any other piece of content to get ahead of your competitors in the online space.

Are you running out of ideas for blog posts? Or would you like to know what are the best keywords to use to optimize your Google Ads without spending too much of your budget?

Well, we have the solution for you!

In this quick tip video we go over a tool called KeywordsEverywhere and we give you a short tutorial on how to use it and make the most out of it.

Keywords Everywhere, just as the name explains, allows you to find keywords (everywhere!) with every search you make, whether on Google, YouTube, or any search platform.

This tool lets you find suggested keywords based on your search as well as the cost and popularity of such keyword.

Follow the steps in the video to start seeing results!

Watch the video !


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to create automated messaging on Facebook | A Tutorial

Are you getting a lot of messages on your Facebook page but do not have the time to respond to them all in a timely manner?

Well, we have the solution for you!

In this step-by-step video tutorial, you will learn how to create and schedule automated messages on Facebook. Whether you are away or busy, your patients will get an automatic message so they are not left waiting.

With automated messaging on Facebook, you can not only leave an “away message” but also share your contact information with patients who ask, and respond to reviews.

Follow the steps in the video to start and save time!

Watch the video


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Create Professional Videos for a Successful Dental Practice !

Why you should be creating videos for your dental practice

We often get asked by our clients “why is video so important?”

The answer is simple, video is an excellent way to create engagement with your patients.

But, there are also other reasons why we think you should invest in creating a professional video for your dental or medical practice.

Here are our 3 top reasons, as well as 5 video ideas you can use right away!

We’ve put together a list of what we believe to be the best 3 reasons to create video content for your dental practice.

Watch the video


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Top 3 Instagram Accounts in Healthcare

Are you looking for inspiration to revamp your instagram account?

We’ve put together a list of what we believe to be the top 3 instagram accounts in the healthcare industry today.


So, what makes these accounts so great?

Some of the criteria we used to select these accounts are:

  • Are they engaging well with their followers?
  • Is their content pertinent to their target audience?
  • Is there variation in the content?
  • Finally, do they have a mixture of photos and videos?

Bonus challenge: If you think that your Instagram account should also be highlighted? or if you know any other accounts that should join the top list? Let us know!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Tutorial: How to publish Instagram posts using your desktop with Facebook Creator Studio

Have you heard of Facebook’s latest feature (Creator Studio) which now allows you to publish and schedule posts on Instagram and IGTV directly from your desktop?


So what is Creator Studio?

Creator Studio brings together all the tools you need to effectively post, manage and measure content across all your Facebook Pages and Instagram accounts.

If you don’t want to use a third party tool to schedule posts to go to your mobile, you can now do so from your desktop without downloading any third party software. All you need to do is log into Facebook and go to Creator Studio where you will find all your Facebook and Instagram pages.

Bonus challenge: take action! Look for a video you’ve already created for your dental practice, and follow the next steps to get more views on your video:

  1. Watch our YouTube video so that you know how to use creator studio to upload a video on to IGTV.
  2. Tag us @npdigitalmarketing on your video
  3. We’ll share your video on to our Instastories so that you get more views and further reach!

Watch this video to learn how to use Creator Studio to schedule and publish posts.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Quick tip: How to use IGTV for a dental practice

We’re sure you’ve heard of Instagram TV (IGTV), but how does it differ from normal instagram posts and videos?

IGTV is a new platform for sharing well-planned and high-quality video content. It provides businesses with an opportunity to connect with a new mobile audience.

IGTV provides the perfect opportunity to reuse your popular videos and give them a new life. You can now repurpose old horizontal videos that you’ve posted on YouTube and Facebook.

According to Instagram, IGTV make it easier to find and watch videos on your mobile phone. An extra advantage is that videos can be as long as you would like on IGTV and the 1-minute Instagram limit does not apply in this case.

Watch this video to learn how to grow your dental practice using IGTV and make the most out of it.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to design a Facebook ad or social media post using Canva for dentists.

Did you know that you could create beautiful ads and images without having to work with a graphic designer?

All the dental clinics we talk to want to start creating beautifully aesthetic posts for their social media, but simply lack the graphic design skills to create a design that can wow!

Believe it or not, it’s possible! With Canva, you can now create images and ads that match your brand identity without having to work with a graphic designer.

I’ve created a step-by-step basic tutorial on how to create an Instagram post from scratch or use Canva’s pre-designed templates. This tool will surely leave you feeling like you can take back control of your brand and start creating social media posts that can make an impact in a matter of minutes.

Simply said: ‘It’s an easy to use solution to your graphic needs.’

In this video, we provide you a step-by-step tutorial on how to use and create posts and Ads on Canva.

Click here to watch now!

If you’re just getting started with aligning your website, social media channels, online patient reviews, and Google Analytics, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Snapchat Ads for Orthodontists and Oral & Maxillofacial Surgeons

How to use Snapchat Ads to get third molar and orthodontic patients into your practice?

Well, the answer is simple! Snapchat Ads work almost like any other online advertising platform, the most important advantage, however, is that it allows you to reach a younger audience.

So are you looking to get younger patients for your practice, but are not sure how? Targeting a younger audience with your ads requires using the right platform. If you are looking to target patients for wisdom teeth surgery or braces for example, then Snapchat ads is the way to go.

In this video you will learn:

  1. Why Snapchat Ads is great for targeting younger patients
  2. How to target certain audiences on Snapchat Ads
  3. How to create an ad on Snapchat

Finally, if there are any topics you would like to learn more about, please let us know in the comment section below!

How to Schedule Social Media Posts using Hootsuite | a Tutorial for Dentists

As a dentist, would you like to be more active on social media but do not have the time?

We have a solution for you!

Hootsuite is a platform that allows you to pre-schedule social media posts in advance, saving you lots of time and worry. By using their free plan, you can connect up to 3 social media accounts to one Hootsuite account and create posts all at once. This means not only can you forget about social media posts for the month, but you’ll be able to be consistent on social media, without the worry every week. Best of all, it’s all so easy, that you will thank us after you’ve gone through the steps we show.

Watch this video to see a full tutorial on how to install Hootsuite and how to schedule posts on Hootsuite!