How to create a content marketing strategy

Content marketing seems to have been the talk of the town for marketers in 2015. With the term “Content is King” being thrown right, left and center (what isn’t mentioned often enough is that distribution of content is Queen!). However, the question remains, do small businesses know how to strategically create a content marketing strategy that will reap results? And is there a manual for small businesses to take advantage of content marketing?

Truth be told, the process of creating a content marketing strategy is not a linear one. And two companies might go about it completely differently. But there is a common foundation that should be used to build on.  Here’s a guideline that contains key insights into what content marketing is (and what it is not), how it can benefit a brand, suggested steps and KPI’s to follow and some digital distribution platforms to consider.

“A well crafted content marketing strategy helps businesses to become discoverable, to create a loyal following, to establish a clear brand positioning and to generate leads among other benefits.”-Nathalia Porras

This presentation is one of others to come that will provide any marketer, entrepreneur or business owner with tools to get started with a content marketing strategy.

How to create a content marketing strategy

  • How to create a Content Marketing Strategy

Recent Posts

4 Steps to grow your dental clinic’s social media

Click here to watch this week’s video! When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster
Read More

3 creative apps that every dentist needs for social media!

Facebook and Instagram are an absolute game-changer for content creators and dental practice owners. Click here to watch this week’s video! With over one billion active users
Read More

How to reach prospective patients via marketing: The stages of a patient’s journey

“Am I using the right tactics at the right moment to attract more prospective dental patients?” -That’s the question we address today. Click here to view
Read More