Centre Endodontique Saint-Laurent

CLIENT

Centre Endodontique Saint-Laurent

Service: Marketing Consulting, audit

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Mandate

Social media marketing, e-newsletters, blogging, new channel launch

Scenario

The Centre Endodontique Saint-Laurent opened its doors in 2016 with a brand new clinic located in Ville Saint-Laurent. It is led by a dynamic young Endodontist who is already involved in professional development as a subject matter expert in endodontics.

As a young and emerging practice, the Centre Endodontique Saint-Laurent commissioned NP Marketing to build general brand awareness on social media and target dentists with an extensive D2D (doctor-to-doctor) campaign that would increase referrals from local general dentists.

Notable deliverables

  • Social media marketing plan and roadmap to build the brand’s reputation and digital footprint
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of the brand on a new channel (Instagram)
  • Launch of blog and e-newsletter campaign focused on case studies targeting potential referring dentists
  • Creation of new creative assets, particularly in photos and videos

Toon Boom Animation

Launching a new product via social media

CLIENT

Toon Boom Animation

Service: Marketing Consulting, audit

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Mandate

Social media marketing strategy, social media marketing, online paid campaigns, community and online reputation management, product launches, rebranding, collaterals, new channel launch, contests, international event support

Scenario

Toon Boom Animation is a Montreal-based, Emmy-award winning software studio that offers three programs used in the management of and creation of 2d animation. It is considered the industry standard in its field with numerous major Hollywood and international films, shows, and video games using their programs.

With a growing set of business objectives and plans in the pipeline, the Toon Boom Animation marketing team wanted a digital marketing agency they could very closely with in order to coordinate their social media channels, emphasize their position as industry leaders, and elevate their customer service/online community management. They commissioned the NP Marketing to do that while also seeking a partner that would bring forward initiatives and support them in various projects and campaigns across platforms.

Notable deliverables

  • Social media marketing plan and roadmap according to branding objectives
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of new social channel (Instagram) and revamping of all other social media channels
  • Support for major new product launches with teaser campaigns, contests, live videos, and community management
  • Support for rebranding (including new logo) in conjunction with major product launch
  • Implementation of structured monitoring system for online community management across channels and coordination with larger team
  • Working with other agencies and collaborators on strategies, campaigns, and creative assets
  • Live event support for major international industry event
  • Steering content and creative assets production

Drummond Dental Group

CLIENT

Drummond Dental Group

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Social media marketing, online reputation management, contests, new channel launches

Scenario

In 2016, the Drummond Dental Group, an established and successful clinic focused on general, restorative and cosmetic dental services geared towards patients of all ages, was in the process of implementing numerous exciting changes. The two biggest changes were the move to a brand new, state-of-the-art facility (and away from the street of which it took its name) and the welcoming of a new partner/owner doctor to co-lead the team.

With such massive changes to capitalize on, the Drummond Dental Group was in need of a strong marketing plan to communicate this news, both in terms of educating its current clients on the changes while building their client base further. Lacking a social media presence prior to their commissioning of NP Marketing, their top concerns were client growth and retention while also strengthening their brand and reputation in the city.

Notable deliverables

  • Social media marketing strategy matching the group’s overall philosophy
  • Launch of social media channels (Facebook, Instagram) and subsequent social media marketing management with monthly reports measuring campaigns and tactics
  • Professional video series showcasing the clinic and team of doctors

Telefilm Canada

CLIENT

Telefilm Canada

Service: Marketing Consulting, audit

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Mandate

Digital marketing strategy, case studies, presentation

Scenario

The micro-budget program launched by Telefilm Canada as a way to finance emerging Canadian talent for movies with a total budgets of $250,000 or less. The program aims to stimulate the use of new digital distribution platforms and allow emerging talent to develop an expertise in digital marketing and promotion.

In order to provide guidance to aspiring filmmakers, Telefilm Canada commissioned NP Marketing to create a series of case studies of successful projects to serve as educational tools. These case reports would allow for benchmarking and inspiration for future program applicants. They also commissioned us to create a larger report on digital marketing trends and practices in the industry, as applicable to projects that would make up the micro-budget program.

Notable deliverables

  • Digital marketing strategy guide for independent filmmakers, including:
    • Comprehensive audit of all marketing plans submitted to Telefilm Canada’s micro-budget program
    • Primary and secondary research on best practices in independent film marketing and distribution across digital channels
  • Three case studies on projects that were successful in their marketing, distribution, and audience engagement efforts, particularly in the digital realm, providing insights and recommendations
  • Presentation on digital marketing strategies and tactics for micro budget film projects

TGO Orthodontics

CLIENT

TGO Orthodontics

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Digital marketing strategy, social media marketing, e-newsletters, contests, online paid campaigns

Scenario

TGO Orthodontics is a specialty clinic located in the heart of Montréal that has been around for over 20 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.

TGO Orthodontics commissioned NP Marketing to help differentiate them from other orthodontic clinics in the city. Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. As part of our mandate, we delivered a details social media marketing strategy, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.

Notable deliverables

  • Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Paid online advertising campaigns and corresponding e-newsletters
  • New creative assets, including photoshoots and videos, showcasing the team and brand
  • Support for traditional promotions and special events via campaigns on social media
  • Contests run on social media

Seaforth Oral Surgery

CLIENT

Seaforth Oral Surgery

Service: social media marketing, e-newsletter online paid campaigns

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Mandate

Digital marketing strategy, social media marketing, e-newsletters, online paid campaigns, online reputation management, blogging, continuing education program support, lecture support

Scenario

Offering dental implants, wisdom teeth removal and corrective jaw surgeries, Seaforth Oral Surgery is a leader in specialized dental services in Quebec. As top oral & maxillofacial surgeons, they are often entrusted with operating on athletes from our local professional clubs. Their reputation amongst the dental community was (and is) incredibly strong.

The Seaforth Oral Surgery wanted an integrated D2P (doctor-to-patient) and D2D (doctor-to-doctor) marketing plan in order to grow its reputation as a leader in the field.  Specifically, the team commissioned NP Marketing to increase brand awareness on its services and increase doctor referrals and patient inquiries. They also sought marketing support for larger business objectives, including the creation and promotion of a continuing education program, to ultimately drive overall practice growth.

Notable deliverables

  • An integrated marketing strategy that included not only a betterment of their overall digital marketing plan (including Google Adwords, e-newsletters, social media presence, paid online campaigns, new creative content, community management, and blogs) but also uniting their digital efforts with traditional marketing practices, such as a continuing education program, analysis of referral patterns and marketing collateral
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • New creative assets, including photoshoots and videos, showcasing the team and brand,
  • Support for continuing education program, including recruitment, lecture support, collateral creation, and publicity campaigns
  • Support for other traditional promotions and special events via campaigns on social media
  • Partial website management and regular blogging on specialty and general topics