How to leverage social media for your dental practice

As a dentist, do you ever wonder, “how can I make the most out of social media for my dental clinic?”

More and more dental clinics are recognizing the importance of incorporating social media into their marketing mix. It has become a fact that social media has helped businesses acquire new customers and it can do the same thing when it comes to acquiring new patients.

As of the beginning of 2019, there are an average of 1 billion monthly active Instagram users, with the majority of users being between the ages of 24 and 35… AND 83% of Instagram users say they have discovered new products and services on Instagram. That is a whole new scope of potential patients you can now reach, easily!

But are you considering all the various ways you can effectively leverage social media?

Social media, Instagram in particular, is not just about posting random photos. Dental clinics have a great opportunity to use Instagram as a way to convert followers into patients. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money.

In this video, I give two examples of dentists who are using innovative dental marketing techniques and really optimizing Instagram to get more patients.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

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