Snapchat Ads for Orthodontists and Oral & Maxillofacial Surgeons

How to use Snapchat Ads to get third molar and orthodontic patients into your practice?

Well, the answer is simple! Snapchat Ads work almost like any other online advertising platform, the most important advantage, however, is that it allows you to reach a younger audience.

So are you looking to get younger patients for your practice, but are not sure how? Targeting a younger audience with your ads requires using the right platform. If you are looking to target patients for wisdom teeth surgery or braces for example, then Snapchat ads is the way to go.

In this video you will learn:

  1. Why Snapchat Ads is great for targeting younger patients
  2. How to target certain audiences on Snapchat Ads
  3. How to create an ad on Snapchat

Finally, if there are any topics you would like to learn more about, please let us know in the comment section below!

How to Schedule Social Media Posts using Hootsuite | a Tutorial for Dentists

As a dentist, would you like to be more active on social media but do not have the time?

We have a solution for you!

Hootsuite is a platform that allows you to pre-schedule social media posts in advance, saving you lots of time and worry. By using their free plan, you can connect up to 3 social media accounts to one Hootsuite account and create posts all at once. This means not only can you forget about social media posts for the month, but you’ll be able to be consistent on social media, without the worry every week. Best of all, it’s all so easy, that you will thank us after you’ve gone through the steps we show.

Watch this video to see a full tutorial on how to install Hootsuite and how to schedule posts on Hootsuite!

4 Common Mistakes in Digital Marketing that Dentists Make

What are the four 4 most common mistakes that dentists make when it comes to their online marketing?

We often see clients make several digital marketing mistakes thinking “this is the best way to get more results”!
These small but common mistakes can be costly for a dental clinic and can prevent you from making the most out of your online presence.

Your goal should be to differentiate your clinic, make sure your clinic stands out and achieving good results through digital marketing, which is why you should watch this video to make sure you aren’t making any of these common 4 mistakes.

Want to remove the guesswork of using digital marketing strategies to grow your dental practice? Download our FREE guide to social media for dentists:

4-step guide to social media for dental practices

Setting Up a Google My Business Account

What’s the number one thing you MUST DO to get your presence started online even before your create a website?

The answer is… setup your Google My Business account. You might be asking, what is Google My Business? And why is having a properly set up Google My Business account so important in today’s digital era? The answer is: this is the first point of contact that patients and prospective patients will have with your clinic. They will gather all basic information needed from your practice within the first 10 seconds of searching your clinic’s name on Google. And that’s why you have to make sure you have all pertinent information on your Google My Business account!

One thing Google My Business is known for is online reviews. Having a Google My Business account allows patients to find your physical location, gain insight, and leave reviews, which you can then respond to by logging into your Google My Business account. However, there’s more power in Google My Business, such as appearing on Google Maps, creating posts that will help with SEO and utilizing the latest feature of Google My Business: products!

Click here to watch the video now!

In this video you will learn:

  1. What is the importance of Google My Business
  2. How to set up and activate your account
  3. How to optimize it for best results!

How to answer to online patient reviews & why

How to deal with online patient reviews? Should you answer? How to answer? And should you be deleting negative comments?

These are all common questions we often get asked by our clients, and with reason! Online reviews seem to be a bit of a grey zone for Dentists, and we want to clarify how to best manage this area of your online marketing.

Online reviews are critical to the success of certain businesses as patients and customers often look into these reviews before making a decision to move forward. This is why responding to these reviews and building a positive online presence is important.

So how should you respond to these reviews? What tone to use? Should you be responding to positive reviews as well? And how to deal with negative reviews? All these are questions we answer in this week’s video.

Click here to watch the video now!

In this video you will learn:

  1. Why responding to online patient reviews is important
  2. [2:52] Setting up some ‘rules’ on online reputation management
  3. [4:59]How to answer to negative reviews (we actually walk you through a negative dental review)
  4. How to answer to positive reviews

Patients oftentimes first scout Google for Doctor reviews before even visiting the Doctor or clinic’s website, which is why managing reviews properly is so absolutely key to attracting patients! – Nathalia Porras