Paid campaigns
Drive patient volume by using social paid ads, such as Facebook, Instagram or Google ads for your practice.
Whether it’s a lead generation campaign for dental implant patients, a new clinic brand awareness campaign driven by video, an Invisalign quiz ad, or a full Facebook funnel ad, we help clinics increase visibility and drive new patients.
Paid campaigns can help dentists reach patients in a cost-effective way, across Facebook, Instagram, LinkedIn and other social media platforms. These also empower us as dental marketers to use different targeting tools to reach new audiences quickly.
From inception to end, we manage your paid campaigns for you. Our marketers will ideate, create, manage and measure all of your campaigns to ensure you get results.
How paid campaigns work
What can you expect as results from paid campaigns:
Access to high-value patient leads (such as dental implant, invisalign, all-on-4 patients)
Increased calls to your practice that are tracked by our team
Increased brand awareness of your clinic locally
Social Media Paid Campaigns
Ideally created for practices that are comfortable in posting on their own social media channels, but want to run a specific treatment campaign to attract new patients.
Platforms we work with/on:
Facebook Ads
Snapchat
Google Ads
Social Ads
What would these include
Ad Strategy
Identification of target audience
Definition of objective and how we’re measuring results
Client budget definition
Timeline: 1 month minimum - 3 month maximum
Creative & Copy for ad are created
Regular ads vs. Lead gen ads (which are a complete sales funnel)
Facebook Pixel installation on website
Implementation
Management of campaigns
Pivoting based on live results
Sizing for all formats (Facebook post, Messenger, Instagram Story, Instagram square post, Snapchat, etc.)
What do you get as part of your Facebook & Instagram ad campaigns
Facebook ad funnels that will provide you with patient leads handed to your front desk for follow-up
Custom built landing pages pertinent to the campaign being
Advanced Facebook targeting strategies that will ensure you are reaching the right profile of patients you want to attract to your practice
Tracking and measuring of results to pivot as the campaigns are live
Google Ads
What would these include