Mag-Dent Dental Center
Case Study: Social Media, Google Ads, GMB reviews, Professional video
Mandate
Revamp of website, Digital marketing strategy, social media marketing, Virtual Consultations Google Ads and SEO.
Scenario
Mag-Dent, a general dentistry clinic close to the heart of Montréal that has been around for over 15 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.
Mag-Dent Dental Center commissioned NP Marketing to help differentiate them from other cosmetic & aesthetic dental clinics in the city.
Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. Further, we created a brand new website that portrayed the true image of this dental clinic and their team, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.
Notable deliverables
- Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
- Implementation of the social media marketing plan.
- Paid online advertising campaigns
- New creative assets, including photoshoots and videos, showcasing the team and brand
- Support for traditional promotions and special events via campaigns on social media
- A Virtual consultation system (Teledentistry)