Digital marketing 101: Developing your brand’s online tone of voice Nike, IKEA, Apple — think of your favourite brands and how they communicate with you digitally. Chances are you associate them [...]

What is online reputation management and why is it important? A brand’s reputation has always been either its greatest strength or weakness. That hasn’t changed in the digital age, however, the [...]

Why every dentist needs social media marketing If you’re a dental practice owner working to improve clinic flow efficiencies, the patient experience and increase treatment plan acceptance, you’ve [...]

I am someone who says, ‘you gotta dream, you gotta go after it and you gotta get it done’.                                                     Hello everyone! My name is Lea El Houssami and [...]

Are you considering launching a product or service and not sure how to use social media in your marketing plan? With products being the number one content type for top global brands for [...]

In a world of such large online connectivity, dental practices that are to remain competitive, need to have an established digital marketing strategy that involves social media, online reputation [...]

The digital Marketing ecosystem Understanding the key components that make-up the digital marketing ecosystem, and how these interact with one another is an essential part of a digital marketing [...]

Some basics into how digital and traditional marketing are alike Once upon a time  I did an MBA and I had a very clear goal in my mind; I wanted to learn how IT and (traditional) Marketing were [...]

The rise of digital marketing has brought about so many new opportunities for small-to-medium size businesses that did not exist not too long ago. As the online world continues to evolve, SMB’s [...]