Centre Endodontique Saint-Laurent

CLIENT

Centre Endodontique Saint-Laurent

Service: Marketing Consulting, audit

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Mandate

Social media marketing, e-newsletters, blogging, new channel launch

Scenario

The Centre Endodontique Saint-Laurent opened its doors in 2016 with a brand new clinic located in Ville Saint-Laurent. It is led by a dynamic young Endodontist who is already involved in professional development as a subject matter expert in endodontics.

As a young and emerging practice, the Centre Endodontique Saint-Laurent commissioned NP Marketing to build general brand awareness on social media and target dentists with an extensive D2D (doctor-to-doctor) campaign that would increase referrals from local general dentists.

Notable deliverables

  • Social media marketing plan and roadmap to build the brand’s reputation and digital footprint
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of the brand on a new channel (Instagram)
  • Launch of blog and e-newsletter campaign focused on case studies targeting potential referring dentists
  • Creation of new creative assets, particularly in photos and videos

TGO Orthodontics

CLIENT

TGO Orthodontics

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Digital marketing strategy, social media marketing, e-newsletters, contests, online paid campaigns

Scenario

TGO Orthodontics is a specialty clinic located in the heart of Montréal that has been around for over 20 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.

TGO Orthodontics commissioned NP Marketing to help differentiate them from other orthodontic clinics in the city. Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. As part of our mandate, we delivered a details social media marketing strategy, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.

Notable deliverables

  • Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Paid online advertising campaigns and corresponding e-newsletters
  • New creative assets, including photoshoots and videos, showcasing the team and brand
  • Support for traditional promotions and special events via campaigns on social media
  • Contests run on social media