Drummond Dental Group

CLIENT

Drummond Dental Group

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Social media marketing, online reputation management, contests, new channel launches

Scenario

In 2016, the Drummond Dental Group, an established and successful clinic focused on general, restorative and cosmetic dental services geared towards patients of all ages, was in the process of implementing numerous exciting changes. The two biggest changes were the move to a brand new, state-of-the-art facility (and away from the street of which it took its name) and the welcoming of a new partner/owner doctor to co-lead the team.

With such massive changes to capitalize on, the Drummond Dental Group was in need of a strong marketing plan to communicate this news, both in terms of educating its current clients on the changes while building their client base further. Lacking a social media presence prior to their commissioning of NP Marketing, their top concerns were client growth and retention while also strengthening their brand and reputation in the city.

Notable deliverables

  • Social media marketing strategy matching the group’s overall philosophy
  • Launch of social media channels (Facebook, Instagram) and subsequent social media marketing management with monthly reports measuring campaigns and tactics
  • Professional video series showcasing the clinic and team of doctors

TGO Orthodontics

CLIENT

TGO Orthodontics

Service: social media marketing, e-newsletter online paid campaigns

Mandate

Digital marketing strategy, social media marketing, e-newsletters, contests, online paid campaigns

Scenario

TGO Orthodontics is a specialty clinic located in the heart of Montréal that has been around for over 20 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.

TGO Orthodontics commissioned NP Marketing to help differentiate them from other orthodontic clinics in the city. Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. As part of our mandate, we delivered a details social media marketing strategy, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.

Notable deliverables

  • Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Paid online advertising campaigns and corresponding e-newsletters
  • New creative assets, including photoshoots and videos, showcasing the team and brand
  • Support for traditional promotions and special events via campaigns on social media
  • Contests run on social media