Seaforth Oral Surgery
Case Study: Digital Marketing
Mandate
Digital marketing strategy, social media marketing, e-newsletters, online paid campaigns, online reputation management, blogging, continuing education program support, lecture support, photography, video
Scenario
Offering dental implants, wisdom teeth removal and corrective jaw surgeries, Seaforth Oral Surgery is a leader in specialized dental services in Quebec. As top oral & maxillofacial surgeons, they are often entrusted with operating on athletes from our local professional clubs. Their reputation amongst the dental community was (and is) incredibly strong.
The Seaforth Oral Surgery wanted an integrated D2P (doctor-to-patient) and D2D (doctor-to-doctor) marketing plan in order to grow its reputation as a leader in the field. Specifically, the team commissioned NP Marketing to increase brand awareness on its services and increase doctor referrals and patient inquiries. They also sought marketing support for larger business objectives, including the creation and promotion of a continuing education program, to ultimately drive overall practice growth.
Notable deliverables
- An integrated marketing strategy that included not only a betterment of their overall digital marketing plan (including Google Adwords, e-newsletters, social media presence, paid online campaigns, new creative content, community management, and blogs) but also uniting their digital efforts with traditional marketing practices, such as a continuing education program, analysis of referral patterns and marketing collateral
- Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
- New creative assets, including photoshoots and videos, showcasing the team and brand
- Support for continuing education program, including recruitment, lecture support, collateral creation, and publicity campaigns
- Support for other traditional promotions and special events via campaigns on social media
- Website management and regular blogging on specialty and general topics