Are you considering launching a product or service and not sure how to use social media in your marketing plan? With products being the number one content type for top global brands for engagement, a marketing strategy that emphasizes your social presence is critical. We recently had the pleasure of helping Toon Boom Animation launch Harmony 15, a revolutionary new edition of their flagship offering (FYI, Harmony is a 2D animation program). Based on our experience, here are some of key learnings and tips for supporting your own product launch via social.