Drummond Dental Group

Case Study: Social Media, Google Ads, GMB reviews, Professional video

Mandate

Social media marketing, online reputation management, professional videos.

Scenario

Drummond Dental Group, an established and successful clinic focused on general, restorative and cosmetic dental services geared towards patients of all ages, was in the process of implementing numerous exciting changes. The two biggest changes were the move to a brand new, state-of-the-art facility (and away from the street of which it took its name) and the welcoming of a new partner/owner doctor to co-lead the team.

With such massive changes to capitalize on, the Drummond Dental Group was in need of a strong marketing plan to communicate this news, both in terms of educating its current clients on the changes while building their client base further. Lacking a social media presence prior to their commissioning of NP Marketing, their top concerns were client growth and retention while also strengthening their brand and reputation in the city.

Notable deliverables

Social media marketing strategy matching the group’s overall philosophy
Deployment of Google Ads
Management of reviews online
Launch of social media channels (Facebook, Instagram) and subsequent social media marketing management with monthly reports measuring campaigns and tactics
Professional video series showcasing the clinic and team of doctors

Ready to transform your clinic’s image, contact us today for a first consultation.

We encourage all of our potential clients to have a call directly with the owner Nathalia Porras to see how we can help your clinic’s needs.

7 Tips To Improve your LinkedIn Page For Dentists

You’ve probably heard of Linkedin and know how important is it as a professional. Unlike other social media platforms, Linkedin’s goal is to make you stand out professionally.

So why is LinkedIn important, especially for dentists? Because it gives you the ability to showcase your profile, expertise, recommendations and connections. This allows you to connect with other dentists. If you’re a specialist, LinkedIn is the perfect platform to get your name out there for other dentists to see so they could establish connections with you and refer future patients to your practice.

Are you intrigued?

Wanna learn more?

In this video I go over 7 easy tips to make you STAND OUT on LinkedIn!

Click here to watch the tutorial

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

How to decide which social media platforms are right for your practice.
Why Google My Business is so important to set up properly
How to plan your content & what your social media policy should include
How to analyze your effort and how to measure the ROI of your social media marketing

4-step guide to social media for dental practices

How To Monitor and Respond To Recommendations on Facebook

You’ve surely seen friends of yours ask for recommendations on Facebook to say a great restaurant, print-shop, and maybe even a great dentist!

Did you know that more often than not, this is occurring within Facebook groups? This means that you might not even know that your happy patients are happily recommending your dental practice publicly. Hence, you’re unable to acknowledge their recommendation, thank them for publicly recommending your dental office and have a system to reward referrals. Do you see where I’m getting at?

Facebook has an easy way that allows you to monitor when your clinic has been recommended and it even reaches out to that patient to thank them. You just have to turn on the feature and follow the steps we’ve outlined in this week’s video.

In this tutorial, I go over everything you need to know about this new feature, how it will affect your Facebook presence, and how to make the most out of it and get MORE patient recommendations.

Click here to watch the tutorial

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

How to decide which social media platforms are right for your practice.
Why Google My Business is so important to set up properly
How to plan your content & what your social media policy should include
How to analyze your effort and how to measure the ROI of your social media marketing