Instagram for Dentists | Interview With Allison Lacoursiere

Instagram for Dentists with Allison Lacoursiere

Want to learn the ins and outs of Instagram for your dental practice? 

In this week’s video, I interview Allison Lacoursiere, also known as the Clear Aligner Coach. 

We did a deep dive into what’s really working for dentists on Instagram, because let’s be honest, what used to work 2 years ago on the platform, is no longer bringing in new patients.

Here are some of the topics we go into:
-Which metrics should you really focus on?
-Should your team be in charge of your IG, or should you outsource it to a dental marketing agency?
-Which content formats should you be using?
-A beautiful IG profile vs. an authentic one (that’s not so pretty), which one is working now?

All this & more…

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing

4-step guide to social media for dental practices

Dental Marketing Strategy: 10 things to include! | Marketing for Dentists

Dental Marketing Strategy: 10 things to include

What should you include in your dental practice’s marketing strategy? Here are 10 things you should think about adding!

Are you creating a marketing strategy for your dental practice? This is the foundation that every dental practice should have in place before jumping into deploying any tactics like launching a Facebook ads campaign…

This is exactly why we’ve created this video.

In this week’s video, we present a list of 10 must include elements to have in your dental marketing strategy or plan.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing

4-step guide to social media for dental practices

YouTube for Dentists & Doctors | Top 3 Dental Youtube Channels

Top 3 Dental YouTube Channels for Dentists

As always – our intention with having a YouTube channel is to provide you with quick but valuable information on how to grow your dental practice using smart online marketing. In this week’s video, we’re talking about YouTube for Dentists! ▶️ 

If you’ve been pondering with the idea of starting your own YouTube channel, this video might give you some good inspiration. 

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing

4-step guide to social media for dental practices

How To Create A Video Using Canva For Your Dental Practice

Canva for dentists

You’ve probably heard this already….video content is currently winning over ANY other content format on social media.

Why? On average, people are more likely to engage with video content on social media than static photos.

Here’s another stat to also take into account: 85% of Facebook videos are watched without sound! This is why it’s extremely important to focus on imagery that will catch your future patient’s attention.

However, we know though that creating scroll-stopping videos can get complicated if you’re not a pro video editor. Which is exactly why we created a tutorial that shows you how to create view-worthy videos, without having to be a video editor on a FREE platform called CANVA.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Finances for Dentists and Doctors: 3 top questions on financial strategies answered!

We’re derailing from our typical talk on marketing on our YouTube channel to talk about smart financial strategies you need to consider as a dentist and for your dental practice.

We have guest speaker Michael Martella, who’s a Senior Financial Investor at Assante Management. He specializes in working with dentists & doctors and he’s doing a quick deep dive into some of the most important financial considerations you need to be aware of as a dentist.

Some of the points/ questions answered covered were:

  • Why for female dentists it’s important to be issuing a T4
  • Taxation efficiencies for dentists
  • Should you be drawing a salary, or have a combination of salary and dividends
  • and more…

Click here to watch the video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How To Re-share Content On Instagram To Increase Engagement

Are you looking to grow your dental practice via smart online marketing strategies? 

Instagram is one of the simplest and most enjoyable ways of sharing and marketing your business. Any expert in digital marketing will tell you that you need to utilize your Instagram account to get more patients. 

In this video, I will be discussing 4 different ways you can re-share content on Instagram to increase engagement.

After watching this video you will learn how to:

  1. Share a feed post to your Stories.
  2. Share a Story that tags you to your Stories.
  3. Share reel videos.
  4. Share photos of your patients to your Instagram feed


Click here to watch the video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Guest speaker Dr. Peggy Bown shares some very useful ways to benefit from your social media page.

This week’s guest speaker needs no introduction either! 

Dr. Peggy Bown has joined us in a special interview where she explains how dentists can use social media marketing to benefit their practice!

In 2016, Dr. Bown became Canada’s first Digital Smile Design Master and since then, she has lectured on digital workflow, DSD and marketing with social media. 

In this interview, Dr. Bown shares some very useful tips to help you benefit from your social media page as much as possible and how to turn your followers into patients!
 

So what are you waiting for? Click here to learn her secret!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How To Build The Right Marketing Strategy For Your Dental Practice

This week’s guest speaker needs no introduction! I have a real treat for you…

Best-selling author, and national speaker Minal Sampat, author of “Why Your Marketing Is Killing Your Business: And What To Do About It”  joined me in this week’s episodetotalk about how to build the right marketing strategy for your dental practice!

And here’s a spoiler, she always starts out by cutting 20% of your dental practice’s marketing budget. 

Here are some of the points that we cover in this deep-dive interview:

  1. How to find inefficiencies in your dental practice’s marketing plan.
  2. Which platforms should you REALLY be on the attract new patients into your dental practice.
  3. Which metrics should you focus on to make the most informed decisions
  4. How should you go about various target audiences as a specialty practice (i.e: are you a pediatric office, or are you an OMFS?)
  5. The ONE role that you absolutely need within your practice to DOUBLE YOUR PATIENTS!!

And so much more…

Minal’s strategies have been featured in Forbes, Huffington Post, Dentistry IQ, and DrBiscuspid. Need I say more?

If you answered YES to any of these questions, then this is THE video for you!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How To Create Instagram Reels For Your Dental Practice

You’ve probably heard of Instagram Reels, this new thing that has been taking over the internet!

Have you considered getting in the action but were not sure how to do so?


In this week’s video, I provide a quick tutorial on how to create and use Instagram reels for your Instagram page. This tutorial will teach you the basics on how to create reels, and give you some inspiration and ideas from my 3 favourite healthcare professional pages that are doing a great job at creating unique reels!

So are you ready to get started?

I know you are! So click here to watch the video now.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to convert your followers into leads

Have you ever wondered “How can I turn all my followers into patients?” 

well we have the answer for you! In this video, I interview Marketing Strategist Milan Kowalewski as he shares FIVE SIMPLE STEPS every dentist can follow to turn their followers into leads and then into PATIENTS.

Founder of Milan Marketing and Media, Milan Kowalewski works with healthcare professionals in New York to help them get more leads and patients through online marketing.

I know you’re intrigued, so was I.

So click her now to watch the video and learn his secret! 


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices