3 creative apps that every dentist needs for social media!

Facebook and Instagram are an absolute game-changer for content creators and dental practice owners.

Click here to watch this week’s video!

With over one billion active users on these social media platforms, it has become easier than ever to connect with your target audience and monetize your following.

This is why levelling up your photo and post game is VERY important. It gives you the opportunity to unleash your inner creative guru and make your dental centre stand out in comparison to what your competitors are doing. The only issue is, you might not be aware of all the creative apps out there to help you shine through!

If you want prospective patients to sit down and take notice of your social media accounts, your content needs to be DIFFERENT.

There are many creative/editing apps available that will help you get noticed because of the creative nature of your stories and posts. In this video, I go over my top 3 creative apps, which I think are a total MUST for every dentist creating content on social media!

Click here to watch this week’s video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to reach prospective patients via marketing: The stages of a patient’s journey

“Am I using the right tactics at the right moment to attract more prospective dental patients?” -That’s the question we address today.

Click here to view this week’s video

More and more dental clinics are recognizing the importance of having different marketing strategies to help reach prospective patients at the right moment.

The patient journey in dental marketing refers to the patient’s path, via touchpoints, to their decision to purchase a service (aka. book an appointment and ultimately accept treatment).

You might be wondering, what are the stages in the patient journey and what are the touchpoints I should be implementing?

In marketing, consumers don’t usually decide to purchase an item immediately after finding out about it for the first time. Usually, it takes numerous encounters (or strategic touchpoints) with the product/service or brand for a person to convert into a customer. The same applies to dental patients!

In this video, I go over the 5 stages of a patient’s journey as well as the various tactics or touchpoints that you could have, and I explain how these stages will help you reach prospective patients.



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to leverage social media for your dental practice

As a dentist, do you ever wonder, “how can I make the most out of social media for my dental clinic?”

More and more dental clinics are recognizing the importance of incorporating social media into their marketing mix. It has become a fact that social media has helped businesses acquire new customers and it can do the same thing when it comes to acquiring new patients.

As of the beginning of 2019, there are an average of 1 billion monthly active Instagram users, with the majority of users being between the ages of 24 and 35… AND 83% of Instagram users say they have discovered new products and services on Instagram. That is a whole new scope of potential patients you can now reach, easily!

But are you considering all the various ways you can effectively leverage social media?

Social media, Instagram in particular, is not just about posting random photos. Dental clinics have a great opportunity to use Instagram as a way to convert followers into patients. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money.

In this video, I give two examples of dentists who are using innovative dental marketing techniques and really optimizing Instagram to get more patients.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to measure ROI on social media?

As a dental clinic are you wondering what is the point of social media? How do I measure ROI?

Well, we make to make sure your Social Media goals line up with business objectives. Measuring social media ROI is key to securing results for your social marketing strategy. It also shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective.

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, patient satisfaction, new patients, etc.). But generally speaking, social media ROI is the sum of all social media actions that create value.

Measuring social media ROI is important for many reasons, for example:

  • It shows the potential impact social media can have across your business.
  • It shows you where your efforts and resources are being used most effectively.
  • … And it also shows when they’re being wasted, so you can shift tactics as needed.
  • Finally, it helps you better understand your audience and patients (what they care about, what they respond to, what they are looking for etc.)

Here’s what you’ll learn in this video:

  1. How to set social media objectives and what they are.
  2. How to set up tracking mechanisms
  3. Finally, how to use these to measure your ROI


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

3 Hacks to make the most out of Instagram Stories for a dental practice!

Make your Instastories more catchy and attractive with these three simple hacks!

Why would a dental clinic use Instagram stories in the first place? Two reasons: 1. to turn followers into patients and 2. to get more prospective patients to learn about your clinic!

With millions of daily active users, Instagram stories has become one of the leading social media features.

When creating your monthly content calendar, it’s important to incorporate Instagram Stories into your content strategy. Some of the reasons you should do that are:

  1. Increases visibility: posting stories allows you to stay current in feeds and to increase your chances of being seen
  2. Diverse content: with stories, you can get creative and post different kinds of content.
  3. It Disappears after 24 hours: this means you can post more “out of the box” content, promote events or specific treatments without having it stay on your photo feed forever.

Ask any social media manager and they will tell you that Instagram stories is the way to go! Watch this video to learn what more you can do with Instagram Stories and different hacks to make them pop! And, you can always follow me on Instagram and check out how I put my stories to use!

Here’s what you’ll learn in this video:

  1. How to start a group chat on Instastories.
  2. How to create an event countdown using stickers.
  3. How to post multiple photos on Instagram stories.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

3 Productivity tools I cannot live without!

These 3 productivity apps/tools are guaranteed to make your life much easier!

Grow your business and make things much easier by using these smart digital marketing strategies. This video will give you 3 of my favorite tools that you can use to increase productivity and efficiency within your practice.

In order to achieve excellence in any business, productivity must be ensured. And one way to make sure this is being achieved is by using productivity apps.

It is very common to feel overwhelmed and disorganized when working on projects or managing projects, this is why I have selected 3 tools that will make life much easier for you!

These tools/apps will help you keep things organized, increase accountability, and allow you to communicate more efficiently!

Here’s what you’ll learn in this video:

  1. How I use this tool to make sure all invoices are paid on time
  2. The robust social media platform we use to schedule all of our client’s posts and more
  3. The tool you can be using to avoid email overload!

Watch the video here!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Facebook Ads for Dentists: 3 things to know before starting your paid campaign

3 Tips on Facebook Ads that will save you time and money!

On this week’s video, we’re digging into three must-know tips for any healthcare professional that is about to launch any paid campaign or Facebook ads. Hint: these tips will save you plenty of time and money!

Before moving forward, you might be asking “What is Facebook Ads?” and should I be using paid campaigns? The simple answer comes in the form of a question: Do you want to reach more prospective patients? Do you want to increase brand awareness of your clinic? or Do you want to increase referrals of patients via word-of-mouth online? If you answered yes to any of the above, chances are you’re ready to start with paid campaigns.

Here are some of the tips you’ll learn about in this week’s video:

  • What content NOT to use for your paid campaigns
  • Common ‘rookie’ mistakes that can be avoided by using a simple tool
  • Messaging and language that’s not allowed in ads, which will get picked up by Facebook and disapprove your paid campaigns.
  • What’s the difference between boosting a post and creating an ad campaign.

About Facebook Ads:

Facebook Ads is a platform that allows you to have ads on both Facebook and Instagram. Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop.

Facebook ads are targeted to users based on their location, demographic, and profile information. Facebook ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports.

Watch the video here!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to Support a Product Launch with Social Media

Product launch on social media

Are you considering launching a product or service and not sure how to use social media in your marketing plan? With products being the number one content type for top global brands for engagementa marketing strategy that emphasizes your social presence is critical. We recently had the pleasure of helping Toon Boom Animation launch Harmony 15, a revolutionary new edition of their flagship offering (FYI, Harmony is a 2D animation program). Based on our experience, here are some of key learnings and tips for supporting your own product launch via social.

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