This week’s guest speaker needs no introduction either! 

Dr. Peggy Bown has joined us in a special interview where she explains how dentists can use social media marketing to benefit their practice!

In 2016, Dr. Bown became Canada’s first Digital Smile Design Master and since then, she has lectured on digital workflow, DSD and marketing with social media. 

In this interview, Dr. Bown shares some very useful tips to help you benefit from your social media page as much as possible and how to turn your followers into patients!
 

So what are you waiting for? Click here to learn her secret!

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

This week’s guest speaker needs no introduction! I have a real treat for you…

Best-selling author, and national speaker Minal Sampat, author of “Why Your Marketing Is Killing Your Business: And What To Do About It”  joined me in this week’s episodetotalk about how to build the right marketing strategy for your dental practice!

And here’s a spoiler, she always starts out by cutting 20% of your dental practice’s marketing budget. 

Here are some of the points that we cover in this deep-dive interview:

1. How to find inefficiencies in your dental practice’s marketing plan.
2. Which platforms should you REALLY be on the attract new patients into your dental practice.
3. Which metrics should you focus on to make the most informed decisions
4. How should you go about various target audiences as a specialty practice (i.e: are you a pediatric office, or are you an OMFS?)
5. The ONE role that you absolutely need within your practice to DOUBLE YOUR PATIENTS!!

And so much more…

Minal’s strategies have been featured in Forbes, Huffington Post, Dentistry IQ, and DrBiscuspid. Need I say more?

If you answered YES to any of these questions, then this is THE video for you!

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

You’ve probably heard of Instagram Reels, this new thing that has been taking over the internet!

Have you considered getting in the action but were not sure how to do so?

In this week’s video, I provide a quick tutorial on how to create and use Instagram reels for your Instagram page. This tutorial will teach you the basics on how to create reels, and give you some inspiration and ideas from my 3 favourite healthcare professional pages that are doing a great job at creating unique reels!

So are you ready to get started?

I know you are! So click here to watch the video now.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Have you ever wondered “How can I turn all my followers into patients?” 

well we have the answer for you! In this video, I interview Marketing Strategist Milan Kowalewski as he shares FIVE SIMPLE STEPS every dentist can follow to turn their followers into leads and then into PATIENTS.

Founder of Milan Marketing and Media, Milan Kowalewski works with healthcare professionals in New York to help them get more leads and patients through online marketing.

I know you’re intrigued, so was I.

So click her now to watch the video and learn his secret! 

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Like many of our clients, you’ve probably asked yourself “what can I do to get more patients to book appointments online? well we have the answer for you!

In this video, I interview Vanessa Vitagliano, Strategic Partnerships Manager at LocalMed, as she explains what is the ONE thing dentists can do to get more patients online.

So are you ready to find out her secret? 

I know you are! So click here to watch the video now.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

You’ve probably heard of Linkedin and know how important is it as a professional. Unlike other social media platforms, Linkedin’s goal is to make you stand out professionally. 

So why is LinkedIn important, especially for dentists? Because it gives you the ability to showcase your profile, expertise, recommendations and connections. This allows you to connect with other dentists. If you’re a specialist, LinkedIn is the perfect platform to get your name out there for other dentists to see so they could establish connections with you and refer future patients to your practice. 

Are you intrigued?

Wanna learn more?

In this video I go over 7 easy tips to make you STAND OUT on LinkedIn!

Click here to watch the tutorial

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

You’ve surely seen friends of yours ask for recommendations on Facebook to say a great restaurant, print-shop, and maybe even a great dentist!

Did you know that more often than not, this is occurring within Facebook groups? This means that you might not even know that your happy patients are happily recommending your dental practice publicly. Hence, you’re unable to acknowledge their recommendation, thank them for publicly recommending your dental office and have a system to reward referrals. Do you see where I’m getting at?

Facebook has an easy way that allows you to monitor when your clinic has been recommended and it even reaches out to that patient to thank them. You just have to turn on the feature and follow the steps we’ve outlined in this week’s video.

In this tutorial, I go over everything you need to know about this new feature, how it will affect your Facebook presence, and how to make the most out of it and get MORE patient recommendations.

Click here to watch the tutorial

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Is your main social media goal to convert followers to patients? I hope that’s a firm YES!!

In fact, converting followers to patients should be the number ONE goal of all dental practices who’ve been using social media consistently.

However, there are some setup best practices that you can apply to your Facebook, Instagram, and even your YouTube channel, to increase that followers-to-patients conversion rate. And on this week’s YouTube video, I’m showing you one best-practice: how to add FAQs on to your Facebook Business page.

That’s right, your Facebook page has an FAQ section. It appears when a potential patient tries to contact your clinic through your Facebook inbox or through Messenger. 

Frequently asked questions (FAQs) help your practice respond to the needs of your patients or potential patients in a brief and quick manner. 

It’s time to reconsider the FAQ section as one of the essential sections of your Facebook page!

Click here to find out how to set up your FAQs!

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Mistakes I’ve made in the past, and how to turn your losses into lessons and then wins!

Click here to watch this week’s video!

It’s been said that you learn more from losing than you do from winning. Which is why I believe it’s important to acknowledge our losses so we can turn them into a win. However, keep in mind a loss doesn’t turn into a lesson unless we work hard to make it so.

There’s a lot to be learned from losing! And yes I know, it doesn’t make it feel any better. But it DOES remind us, we who desire growth, that this is the beginning of a GREAT opportunity if you simply turn these losses into lessons for the future. In this video I talk about the mistakes I have made as an entrepreneur since I started my company in 2015.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Teledentistry and other online technologies that you need to be leveraging for your dental practice!

Click here to watch this week’s video!

Teledentistry is the new way dentistry meets the challenge of greater efficiency, reach, and impact. It works by connecting dental care providers and patients digitally, it creates opportunities by allowing dentists to communicate and collaborate remotely across every step of the patient’s dental health journey.

Teledentistry along with online marketing and other online technologies could be the solution for your dental practice in this day and era.

In addition, when it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

Here’s what we cover in this video:

✓ The difference between Teledentistry and virtual consultations
✓ Why social media is important for a dental practice
✓ Other examples of online technologies to benefit from

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing