Marketing mistakes as an entrepreneur

Mistakes I’ve made in the past, and how to turn your losses into lessons and then wins!

Click here to watch this week’s video!

It’s been said that you learn more from losing than you do from winning. Which is why I believe it’s important to acknowledge our losses so we can turn them into a win. However, keep in mind a loss doesn’t turn into a lesson unless we work hard to make it so.

There’s a lot to be learned from losing! And yes I know, it doesn’t make it feel any better. But it DOES remind us, we who desire growth, that this is the beginning of a GREAT opportunity if you simply turn these losses into lessons for the future. In this video I talk about the mistakes I have made as an entrepreneur since I started my company in 2015.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Teledentistry, Virtual Consultations, and Social Media: Why You Need Them For Your Dental Practice

Teledentistry and other online technologies that you need to be leveraging for your dental practice!

Click here to watch this week’s video!

Teledentistry is the new way dentistry meets the challenge of greater efficiency, reach, and impact. It works by connecting dental care providers and patients digitally, it creates opportunities by allowing dentists to communicate and collaborate remotely across every step of the patient’s dental health journey.

Teledentistry along with online marketing and other online technologies could be the solution for your dental practice in this day and era.

In addition, when it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

Here’s what we cover in this video:

 The difference between Teledentistry and virtual consultations
 Why social media is important for a dental practice
 Other examples of online technologies to benefit from


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Why you need LinkedIn and what you should know about the platform

Why you need LinkedIn and what you should know about the platform

Click here to watch this week’s video!

As THE business social media platform, LinkedIn has a unique feel to it, which is great for healthcare professionals. For starters, it allows you to create a profile that showcases your education, experience, knowledge, skills, and interests from both a professional and personal point of view, unlike other social media platforms.

In addition, with the right type of content being posted consistently, you can build a personal brand that can make you stand out as an expert in your field. So if you haven’t already created a profile on LinkedIn, it’s time to do so. Just follow our tutorial and you’ll be off to a great start.

Here’s what we cover in this video:

 As a dentist, should you be using LinkedIn?
 If so, what’s your purpose of being on LinkedIn?
 Linkedin set up basics for success and how to get started



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

Who should manage your dental practice’s social media?

Click here to watch this week’s video!

This is a question we get asked a lot. When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media.

If you want to make the most out of social media for your dental practice but are not sure who should manage your social media accounts, whether you should hire someone internally or outsource the job to an agency, watch this video to learn more.

In this video, I go over the pros and cons of both having the job done internally or through an agency. Hopefully this video will help you make the best decision for your practice.

Click here to watch this week’s video!



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

4 Steps to grow your dental clinic’s social media

Click here to watch this week’s video!

When it comes to enhancing your brand’s overall visibility, there is no division of marketing that is shifting faster than social media. Every dental clinic or business can benefit from understanding social media’s importance when it comes to reaching their potential patients and strengthening their brand.

A crucial factor of having a successful social media presence is building a plan before getting your social media presence started. Whether you’re a dentist, treatment coordinator, office manager or anyone else on the team who’s been given the task of building a brand on social media, you need to follow the steps in this video to maximise your social media growth.

Here are the four steps:

  1. Identify your ideal social media platform.
  2. Create a content calendar and set some objectives.
  3. Create the content.
  4. Measure the results.

Understanding the unknown can be daunting. With major innovations happening everyday in social media and marketing, it is important to follow and consider these 4 essential steps when you start putting your brand out there.

Click here to watch this week’s video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

3 creative apps that every dentist needs for social media!

Facebook and Instagram are an absolute game-changer for content creators and dental practice owners.

Click here to watch this week’s video!

With over one billion active users on these social media platforms, it has become easier than ever to connect with your target audience and monetize your following.

This is why levelling up your photo and post game is VERY important. It gives you the opportunity to unleash your inner creative guru and make your dental centre stand out in comparison to what your competitors are doing. The only issue is, you might not be aware of all the creative apps out there to help you shine through!

If you want prospective patients to sit down and take notice of your social media accounts, your content needs to be DIFFERENT.

There are many creative/editing apps available that will help you get noticed because of the creative nature of your stories and posts. In this video, I go over my top 3 creative apps, which I think are a total MUST for every dentist creating content on social media!

Click here to watch this week’s video!


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to reach prospective patients via marketing: The stages of a patient’s journey

“Am I using the right tactics at the right moment to attract more prospective dental patients?” -That’s the question we address today.

Click here to view this week’s video

More and more dental clinics are recognizing the importance of having different marketing strategies to help reach prospective patients at the right moment.

The patient journey in dental marketing refers to the patient’s path, via touchpoints, to their decision to purchase a service (aka. book an appointment and ultimately accept treatment).

You might be wondering, what are the stages in the patient journey and what are the touchpoints I should be implementing?

In marketing, consumers don’t usually decide to purchase an item immediately after finding out about it for the first time. Usually, it takes numerous encounters (or strategic touchpoints) with the product/service or brand for a person to convert into a customer. The same applies to dental patients!

In this video, I go over the 5 stages of a patient’s journey as well as the various tactics or touchpoints that you could have, and I explain how these stages will help you reach prospective patients.



Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to leverage social media for your dental practice

As a dentist, do you ever wonder, “how can I make the most out of social media for my dental clinic?”

More and more dental clinics are recognizing the importance of incorporating social media into their marketing mix. It has become a fact that social media has helped businesses acquire new customers and it can do the same thing when it comes to acquiring new patients.

As of the beginning of 2019, there are an average of 1 billion monthly active Instagram users, with the majority of users being between the ages of 24 and 35… AND 83% of Instagram users say they have discovered new products and services on Instagram. That is a whole new scope of potential patients you can now reach, easily!

But are you considering all the various ways you can effectively leverage social media?

Social media, Instagram in particular, is not just about posting random photos. Dental clinics have a great opportunity to use Instagram as a way to convert followers into patients. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money.

In this video, I give two examples of dentists who are using innovative dental marketing techniques and really optimizing Instagram to get more patients.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

How to measure ROI on social media?

As a dental clinic are you wondering what is the point of social media? How do I measure ROI?

Well, we make to make sure your Social Media goals line up with business objectives. Measuring social media ROI is key to securing results for your social marketing strategy. It also shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective.

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, patient satisfaction, new patients, etc.). But generally speaking, social media ROI is the sum of all social media actions that create value.

Measuring social media ROI is important for many reasons, for example:

  • It shows the potential impact social media can have across your business.
  • It shows you where your efforts and resources are being used most effectively.
  • … And it also shows when they’re being wasted, so you can shift tactics as needed.
  • Finally, it helps you better understand your audience and patients (what they care about, what they respond to, what they are looking for etc.)

Here’s what you’ll learn in this video:

  1. How to set social media objectives and what they are.
  2. How to set up tracking mechanisms
  3. Finally, how to use these to measure your ROI


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices

3 Hacks to make the most out of Instagram Stories for a dental practice!

Make your Instastories more catchy and attractive with these three simple hacks!

Why would a dental clinic use Instagram stories in the first place? Two reasons: 1. to turn followers into patients and 2. to get more prospective patients to learn about your clinic!

With millions of daily active users, Instagram stories has become one of the leading social media features.

When creating your monthly content calendar, it’s important to incorporate Instagram Stories into your content strategy. Some of the reasons you should do that are:

  1. Increases visibility: posting stories allows you to stay current in feeds and to increase your chances of being seen
  2. Diverse content: with stories, you can get creative and post different kinds of content.
  3. It Disappears after 24 hours: this means you can post more “out of the box” content, promote events or specific treatments without having it stay on your photo feed forever.

Ask any social media manager and they will tell you that Instagram stories is the way to go! Watch this video to learn what more you can do with Instagram Stories and different hacks to make them pop! And, you can always follow me on Instagram and check out how I put my stories to use!

Here’s what you’ll learn in this video:

  1. How to start a group chat on Instastories.
  2. How to create an event countdown using stickers.
  3. How to post multiple photos on Instagram stories.


Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

  1. How to decide which social media platforms are right for your practice.
  2. Why Google My Business is so important to set up properly
  3. How to plan your content & what your social media policy should include
  4. How to analyze your effort and how to measure the ROI of your social media marketing
4-step guide to social media for dental practices