Centre Endodontique Saint-Laurent

CLIENT

Centre Endodontique Saint-Laurent

Service: Marketing Consulting, audit

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Mandate

Social media marketing, e-newsletters, blogging, new channel launch

Scenario

The Centre Endodontique Saint-Laurent opened its doors in 2016 with a brand new clinic located in Ville Saint-Laurent. It is led by a dynamic young Endodontist who is already involved in professional development as a subject matter expert in endodontics.

As a young and emerging practice, the Centre Endodontique Saint-Laurent commissioned NP Marketing to build general brand awareness on social media and target dentists with an extensive D2D (doctor-to-doctor) campaign that would increase referrals from local general dentists.

Notable deliverables

  • Social media marketing plan and roadmap to build the brand’s reputation and digital footprint
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of the brand on a new channel (Instagram)
  • Launch of blog and e-newsletter campaign focused on case studies targeting potential referring dentists
  • Creation of new creative assets, particularly in photos and videos

Toon Boom Animation

Launching a new product via social media

CLIENT

Toon Boom Animation

Service: Marketing Consulting, audit

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Mandate

Social media marketing strategy, social media marketing, online paid campaigns, community and online reputation management, product launches, rebranding, collaterals, new channel launch, contests, international event support

Scenario

Toon Boom Animation is a Montreal-based, Emmy-award winning software studio that offers three programs used in the management of and creation of 2d animation. It is considered the industry standard in its field with numerous major Hollywood and international films, shows, and video games using their programs.

With a growing set of business objectives and plans in the pipeline, the Toon Boom Animation marketing team wanted a digital marketing agency they could very closely with in order to coordinate their social media channels, emphasize their position as industry leaders, and elevate their customer service/online community management. They commissioned the NP Marketing to do that while also seeking a partner that would bring forward initiatives and support them in various projects and campaigns across platforms.

Notable deliverables

  • Social media marketing plan and roadmap according to branding objectives
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of new social channel (Instagram) and revamping of all other social media channels
  • Support for major new product launches with teaser campaigns, contests, live videos, and community management
  • Support for rebranding (including new logo) in conjunction with major product launch
  • Implementation of structured monitoring system for online community management across channels and coordination with larger team
  • Working with other agencies and collaborators on strategies, campaigns, and creative assets
  • Live event support for major international industry event
  • Steering content and creative assets production

Seaforth Oral Surgery

CLIENT

Seaforth Oral Surgery

Service: social media marketing, e-newsletter online paid campaigns

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Mandate

Digital marketing strategy, social media marketing, e-newsletters, online paid campaigns, online reputation management, blogging, continuing education program support, lecture support

Scenario

Offering dental implants, wisdom teeth removal and corrective jaw surgeries, Seaforth Oral Surgery is a leader in specialized dental services in Quebec. As top oral & maxillofacial surgeons, they are often entrusted with operating on athletes from our local professional clubs. Their reputation amongst the dental community was (and is) incredibly strong.

The Seaforth Oral Surgery wanted an integrated D2P (doctor-to-patient) and D2D (doctor-to-doctor) marketing plan in order to grow its reputation as a leader in the field.  Specifically, the team commissioned NP Marketing to increase brand awareness on its services and increase doctor referrals and patient inquiries. They also sought marketing support for larger business objectives, including the creation and promotion of a continuing education program, to ultimately drive overall practice growth.

Notable deliverables

  • An integrated marketing strategy that included not only a betterment of their overall digital marketing plan (including Google Adwords, e-newsletters, social media presence, paid online campaigns, new creative content, community management, and blogs) but also uniting their digital efforts with traditional marketing practices, such as a continuing education program, analysis of referral patterns and marketing collateral
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • New creative assets, including photoshoots and videos, showcasing the team and brand,
  • Support for continuing education program, including recruitment, lecture support, collateral creation, and publicity campaigns
  • Support for other traditional promotions and special events via campaigns on social media
  • Partial website management and regular blogging on specialty and general topics