Launching a new product via social media


Toon Boom Animation

Service: Marketing Consulting, audit



Social media marketing strategy, social media marketing, online paid campaigns, community and online reputation management, product launches, rebranding, collaterals, new channel launch, contests, international event support


Toon Boom Animation is a Montreal-based, Emmy-award winning software studio that offers three programs used in the management of and creation of 2d animation. It is considered the industry standard in its field with numerous major Hollywood and international films, shows, and video games using their programs.

With a growing set of business objectives and plans in the pipeline, the Toon Boom Animation marketing team wanted a digital marketing agency they could very closely with in order to coordinate their social media channels, emphasize their position as industry leaders, and elevate their customer service/online community management. They commissioned the NP Marketing to do that while also seeking a partner that would bring forward initiatives and support them in various projects and campaigns across platforms.

Notable deliverables

  • Social media marketing plan and roadmap according to branding objectives
  • Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
  • Launch of new social channel (Instagram) and revamping of all other social media channels
  • Support for major new product launches with teaser campaigns, contests, live videos, and community management
  • Support for rebranding (including new logo) in conjunction with major product launch
  • Implementation of structured monitoring system for online community management across channels and coordination with larger team
  • Working with other agencies and collaborators on strategies, campaigns, and creative assets
  • Live event support for major international industry event
  • Steering content and creative assets production

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