Centre Endodontique Saint-Laurent
Case Study
Mandate
Social media marketing, e-newsletters, blogging, YouTube Channel
Scenario
The Centre Endodontique Saint-Laurent opened its doors in 2016 with a brand new clinic located in Ville Saint-Laurent. It is led by a dynamic young Endodontist who is already involved in professional development as a subject matter expert in endodontics.
As a young and emerging practice, the Centre Endodontique Saint-Laurent commissioned NP Marketing to build general brand awareness on social media and target dentists with an extensive D2D (doctor-to-doctor) campaign that would increase referrals from local general dentists.
Notable deliverables
- Social media marketing plan and roadmap to build the brand’s reputation and digital footprint
- Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
- Launch of the brand on a new channel (Instagram) & YouTube
- Launch of blog and e-newsletter campaign focused on case studies targeting potential referring dentists
- Creation of new creative assets, particularly in photos and videos