Centre Dentaire Boucherville
Case Study: Website & Social Media Marketing
Mandate
Revamp the website & launch social media for the dental practice.
Scenario
The NP Marketing team was set out to design a brand new website that would reflect the true high-quality patient experience and culture of the Centre Dentaire Boucherville, which had been around for close to 40 years. The new website included an easy-to-navigate layout, with custom content that reflected the brand voice for this practice.
In addition to building a new website, CDB was ready to increase it’s digital footprint with the launch of social media. Before getting started, The NP marketing team crafted a social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field.
Notable deliverables
- Building of a new website that aligned with the practices brand
- New creative assets, including photoshoots and videos, showcasing the team and brand
- Social media marketing strategy with a main objective being the retention of current patients
- Running of paid campaigns on Facebook & Instagram
- Launch of social media channels (Facebook, Instagram)
- Website management and regular updates
