Seaforth Oral Surgery

Case Study: Digital Marketing

Mandate

Digital marketing strategy, social media marketing, e-newsletters, online paid campaigns, online reputation management, blogging, continuing education program support, lecture support, photography, video

Scenario

Offering dental implants, wisdom teeth removal and corrective jaw surgeries, Seaforth Oral Surgery is a leader in specialized dental services in Quebec. As top oral & maxillofacial surgeons, they are often entrusted with operating on athletes from our local professional clubs. Their reputation amongst the dental community was (and is) incredibly strong.

The Seaforth Oral Surgery wanted an integrated D2P (doctor-to-patient) and D2D (doctor-to-doctor) marketing plan in order to grow its reputation as a leader in the field. Specifically, the team commissioned NP Marketing to increase brand awareness on its services and increase doctor referrals and patient inquiries. They also sought marketing support for larger business objectives, including the creation and promotion of a continuing education program, to ultimately drive overall practice growth.

Notable deliverables

An integrated marketing strategy that included not only a betterment of their overall digital marketing plan (including Google Adwords, e-newsletters, social media presence, paid online campaigns, new creative content, community management, and blogs) but also uniting their digital efforts with traditional marketing practices, such as a continuing education program, analysis of referral patterns and marketing collateral
Implementation of the social media marketing plan with monthly reports measuring campaigns and tactics
New creative assets, including photoshoots and videos, showcasing the team and brand
Support for continuing education program, including recruitment, lecture support, collateral creation, and publicity campaigns
Support for other traditional promotions and special events via campaigns on social media
Website management and regular blogging on specialty and general topics

Ready to transform your clinic’s image, contact us today for a first consultation.

We encourage all of our potential clients to have a call directly with the owner Nathalia Porras to see how we can help your clinic’s needs.

Drummond Dental Group

Case Study: Social Media, Google Ads, GMB reviews, Professional video

Mandate

Social media marketing, online reputation management, professional videos.

Scenario

Drummond Dental Group, an established and successful clinic focused on general, restorative and cosmetic dental services geared towards patients of all ages, was in the process of implementing numerous exciting changes. The two biggest changes were the move to a brand new, state-of-the-art facility (and away from the street of which it took its name) and the welcoming of a new partner/owner doctor to co-lead the team.

With such massive changes to capitalize on, the Drummond Dental Group was in need of a strong marketing plan to communicate this news, both in terms of educating its current clients on the changes while building their client base further. Lacking a social media presence prior to their commissioning of NP Marketing, their top concerns were client growth and retention while also strengthening their brand and reputation in the city.

Notable deliverables

Social media marketing strategy matching the group’s overall philosophy
Deployment of Google Ads
Management of reviews online
Launch of social media channels (Facebook, Instagram) and subsequent social media marketing management with monthly reports measuring campaigns and tactics
Professional video series showcasing the clinic and team of doctors

Ready to transform your clinic’s image, contact us today for a first consultation.

We encourage all of our potential clients to have a call directly with the owner Nathalia Porras to see how we can help your clinic’s needs.

Google Ads Google My Business Reviews Social Media Marketing Videography

The Canadian Association of Oral and Maxillofacial Surgeons (CAOMS)

Case Study

Mandate

The Canadian Association of Oral and Maxillofacial Surgeons (CAOMS) have an annual national conference geared at attracting Oral & Maxillofacial Surgeons to learn, network and advance their scientific knowledge. The association reached out to NP Marketing to create a promotional video for its 65th annual conference taking place in Montreal.

Notable deliverables

Since COVID19 hit, the CAOMS launched a series of online webinars to keep in touch with its members and provide them with valuable knowledge. The NP marketing team has been managing their YouTube Channel since, as well as creating all intro videos to promote registration to the online webinars.

Ready to transform your clinic’s image, contact us today for a first consultation.

We encourage all of our potential clients to have a call directly with the owner Nathalia Porras to see how we can help your clinic’s needs.

Videography

Mag-Dent Dental Center

Case Study: Social Media, Google Ads, GMB reviews, Professional video

Mandate

Revamp of website, Digital marketing strategy, social media marketing, Virtual Consultations Google Ads and SEO.

Scenario

Mag-Dent, a general dentistry clinic close to the heart of Montréal that has been around for over 15 years. It has a superb team and great reputation, as validated by consistently fantastic patient reviews that vouch for the incredible patient experience they offer.

Mag-Dent Dental Center commissioned NP Marketing to help differentiate them from other cosmetic & aesthetic dental clinics in the city.

Part of the challenge was communicating all their positive attributes to a defined target audience, primarily via social media. Further, we created a brand new website that portrayed the true image of this dental clinic and their team, encompassing creative elements that would allow them to communicate their brand’s biggest strengths to their target audience.

Notable deliverables

Social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field
Implementation of the social media marketing plan.
Paid online advertising campaigns
New creative assets, including photoshoots and videos, showcasing the team and brand
Support for traditional promotions and special events via campaigns on social media
A Virtual consultation system (Teledentistry)

Ready to transform your clinic’s image, contact us today for a first consultation.

We encourage all of our potential clients to have a call directly with the owner Nathalia Porras to see how we can help your clinic’s needs.

Google Ads Google My Business Reviews Social Media Marketing Videography

Centre Dentaire Boucherville

Case Study: Website & Social Media Marketing

Mandate

Revamp the website & launch social media for the dental practice.

Scenario

The NP Marketing team was set out to design a brand new website that would reflect the true high-quality patient experience and culture of the Centre Dentaire Boucherville, which had been around for close to 40 years. The new website included an easy-to-navigate layout, with custom content that reflected the brand voice for this practice.

In addition to building a new website, CDB was ready to increase it’s digital footprint with the launch of social media. Before getting started, The NP marketing team crafted a social media marketing plan and roadmap to ensure their brand’s digital presence matched their in-person patient experience and communicated their expertise in the field.

Notable deliverables

Building of a new website that aligned with the practices brand
New creative assets, including photoshoots and videos, showcasing the team and brand
Social media marketing strategy with a main objective being the retention of current patients
Running of paid campaigns on Facebook & Instagram
Launch of social media channels (Facebook, Instagram)
Website management and regular updates