What are the four 4 most common mistakes that dentists make when it comes to their online marketing?

We often see clients make several digital marketing mistakes thinking “this is the best way to get more results”!
These small but common mistakes can be costly for a dental clinic and can prevent you from making the most out of your online presence.

Your goal should be to differentiate your clinic, make sure your clinic stands out and achieving good results through digital marketing, which is why you should watch this video to make sure you aren’t making any of these common 4 mistakes.

Want to remove the guesswork of using digital marketing strategies to grow your dental practice? Download our FREE guide to social media for dentists:

What’s the number one thing you MUST DO to get your presence started online even before your create a website?

The answer is… setup your Google My Business account. You might be asking, what is Google My Business? And why is having a properly set up Google My Business account so important in today’s digital era? The answer is: this is the first point of contact that patients and prospective patients will have with your clinic. They will gather all basic information needed from your practice within the first 10 seconds of searching your clinic’s name on Google. And that’s why you have to make sure you have all pertinent information on your Google My Business account!

One thing Google My Business is known for is online reviews. Having a Google My Business account allows patients to find your physical location, gain insight, and leave reviews, which you can then respond to by logging into your Google My Business account. However, there’s more power in Google My Business, such as appearing on Google Maps, creating posts that will help with SEO and utilizing the latest feature of Google My Business: products!

Click here to watch the video now!

In this video you will learn:

1. What is the importance of Google My Business
2. How to set up and activate your account
3. How to optimize it for best results!

How to deal with online patient reviews? Should you answer? How to answer? And should you be deleting negative comments?

These are all common questions we often get asked by our clients, and with reason! Online reviews seem to be a bit of a grey zone for Dentists, and we want to clarify how to best manage this area of your online marketing.

Online reviews are critical to the success of certain businesses as patients and customers often look into these reviews before making a decision to move forward. This is why responding to these reviews and building a positive online presence is important.

So how should you respond to these reviews? What tone to use? Should you be responding to positive reviews as well? And how to deal with negative reviews? All these are questions we answer in this week’s video.

Click here to watch the video now!

In this video you will learn:

1. Why responding to online patient reviews is important
2. [2:52] Setting up some ‘rules’ on online reputation management
3. [4:59]How to answer to negative reviews (we actually walk you through a negative dental review)
4. How to answer to positive reviews

Patients oftentimes first scout Google for Doctor reviews before even visiting the Doctor or clinic’s website, which is why managing reviews properly is so absolutely key to attracting patients! – Nathalia Porras

We often get asked by our clients about SEO (search engine optimization) for their dental website, how does it work and what exactly helps the most. To answer these questions we asked SEO expert Tia Hain to join us in this week’s video.

We will be reviewing 5 common myths in SEO and have Tia answer them with the truth as well as some recommendations to follow.

The 5 common SEO Myths are:

1- Ranking is what’s most important when it comes to SEO
2- Specific local SEO is not important
3- Social activity counts for nothing or it counts for everything
4- Being mobile-friendly does not affect SEO
5- Google can figure it out alone, you don’t need to do any extra work

Watch the video to learn more.

Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.
-Nathalia Porras, MBA
Founder of NP Marketing

Have you started redesigning your new website and want to know what the best practices are?

Last week we discussed the reasons to revamp or redesign your website, but before moving forward, you should know what the best practices are so you can follow them and get the most out of your new website.

In this video, we go over 6 tips to follow to make sure you are getting the most out of your website. Our tips are based on differentiating your practice through your website. All these best-practices tips can be easily applied to your own new dental website.

Here are three out of the six tips I go over in today’s video:

• [1:09] Using stock photography vs. using your own photos: learn what’s the optimal usage ratio of each on your website, and how to best combine these.
• [2:23] Make use of a ‘Book an Appointment’ button: learn what are the places where you should be ideally placing a book an appointment button on your website, to maximize clicks, and of course, get more patients to request appointments with you.
• [2:53]: Make your website mobile optimized: in today’s digital era, this is an absolute must. If your current website is not mobile optimized yet, that’s a clear red flag that you need to redesign a new website. Learn why ensuring your website is mobile optimized is important.

Make sure to view the entire video to learn all 6 best practices. Click here to view now!

Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.

-Nathalia Porras, MBA
Founder of NP Marketing

Other related videos:

• 3 Social Media Post Ideas for Dentists
• Is it time to revamp your website?

As a healthcare professional, do you ever wonder “what kind of content should I be posting on social media?”

You are probably very busy and think you do not have the time to think of content for your social media platforms. The key is to plan the month ahead!

In this video, I will be giving you a few tips on how to save time so that you can post content on your social media platforms every month, while focusing your time on treating patients and running your practice. 

At the end of the video, we will also be giving away a FREE social media captions & photo list that will make things easier for you and help you grow your business.