Have you heard of Facebook’s latest feature (Creator Studio) which now allows you to publish and schedule posts on Instagram and IGTV directly from your desktop?

So what is Creator Studio?

Creator Studio brings together all the tools you need to effectively post, manage and measure content across all your Facebook Pages and Instagram accounts.

If you don’t want to use a third party tool to schedule posts to go to your mobile, you can now do so from your desktop without downloading any third party software. All you need to do is log into Facebook and go to Creator Studio where you will find all your Facebook and Instagram pages.

Bonus challenge: take action! Look for a video you’ve already created for your dental practice, and follow the next steps to get more views on your video:

1. Watch our YouTube video so that you know how to use creator studio to upload a video on to IGTV.
2. Tag us @npdigitalmarketing on your video
3. We’ll share your video on to our Instastories so that you get more views and further reach!

Watch this video to learn how to use Creator Studio to schedule and publish posts.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

We’re sure you’ve heard of Instagram TV (IGTV), but how does it differ from normal instagram posts and videos?

IGTV is a new platform for sharing well-planned and high-quality video content. It provides businesses with an opportunity to connect with a new mobile audience.

IGTV provides the perfect opportunity to reuse your popular videos and give them a new life. You can now repurpose old horizontal videos that you’ve posted on YouTube and Facebook.

According to Instagram, IGTV make it easier to find and watch videos on your mobile phone. An extra advantage is that videos can be as long as you would like on IGTV and the 1-minute Instagram limit does not apply in this case.

Watch this video to learn how to grow your dental practice using IGTV and make the most out of it.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Did you know that you could create beautiful ads and images without having to work with a graphic designer?

All the dental clinics we talk to want to start creating beautifully aesthetic posts for their social media, but simply lack the graphic design skills to create a design that can wow!

Believe it or not, it’s possible! With Canva, you can now create images and ads that match your brand identity without having to work with a graphic designer.

I’ve created a step-by-step basic tutorial on how to create an Instagram post from scratch or use Canva’s pre-designed templates. This tool will surely leave you feeling like you can take back control of your brand and start creating social media posts that can make an impact in a matter of minutes.

Simply said: ‘It’s an easy to use solution to your graphic needs.’

In this video, we provide you a step-by-step tutorial on how to use and create posts and Ads on Canva.

Click here to watch now!

If you’re just getting started with aligning your website, social media channels, online patient reviews, and Google Analytics, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

What are the four 4 most common mistakes that dentists make when it comes to their online marketing?

We often see clients make several digital marketing mistakes thinking “this is the best way to get more results”!
These small but common mistakes can be costly for a dental clinic and can prevent you from making the most out of your online presence.

Your goal should be to differentiate your clinic, make sure your clinic stands out and achieving good results through digital marketing, which is why you should watch this video to make sure you aren’t making any of these common 4 mistakes.

Want to remove the guesswork of using digital marketing strategies to grow your dental practice? Download our FREE guide to social media for dentists:

What’s the number one thing you MUST DO to get your presence started online even before your create a website?

The answer is… setup your Google My Business account. You might be asking, what is Google My Business? And why is having a properly set up Google My Business account so important in today’s digital era? The answer is: this is the first point of contact that patients and prospective patients will have with your clinic. They will gather all basic information needed from your practice within the first 10 seconds of searching your clinic’s name on Google. And that’s why you have to make sure you have all pertinent information on your Google My Business account!

One thing Google My Business is known for is online reviews. Having a Google My Business account allows patients to find your physical location, gain insight, and leave reviews, which you can then respond to by logging into your Google My Business account. However, there’s more power in Google My Business, such as appearing on Google Maps, creating posts that will help with SEO and utilizing the latest feature of Google My Business: products!

Click here to watch the video now!

In this video you will learn:

1. What is the importance of Google My Business
2. How to set up and activate your account
3. How to optimize it for best results!

How to deal with online patient reviews? Should you answer? How to answer? And should you be deleting negative comments?

These are all common questions we often get asked by our clients, and with reason! Online reviews seem to be a bit of a grey zone for Dentists, and we want to clarify how to best manage this area of your online marketing.

Online reviews are critical to the success of certain businesses as patients and customers often look into these reviews before making a decision to move forward. This is why responding to these reviews and building a positive online presence is important.

So how should you respond to these reviews? What tone to use? Should you be responding to positive reviews as well? And how to deal with negative reviews? All these are questions we answer in this week’s video.

Click here to watch the video now!

In this video you will learn:

1. Why responding to online patient reviews is important
2. [2:52] Setting up some ‘rules’ on online reputation management
3. [4:59]How to answer to negative reviews (we actually walk you through a negative dental review)
4. How to answer to positive reviews

Patients oftentimes first scout Google for Doctor reviews before even visiting the Doctor or clinic’s website, which is why managing reviews properly is so absolutely key to attracting patients! – Nathalia Porras

We often get asked by our clients about SEO (search engine optimization) for their dental website, how does it work and what exactly helps the most. To answer these questions we asked SEO expert Tia Hain to join us in this week’s video.

We will be reviewing 5 common myths in SEO and have Tia answer them with the truth as well as some recommendations to follow.

The 5 common SEO Myths are:

1- Ranking is what’s most important when it comes to SEO
2- Specific local SEO is not important
3- Social activity counts for nothing or it counts for everything
4- Being mobile-friendly does not affect SEO
5- Google can figure it out alone, you don’t need to do any extra work

Watch the video to learn more.

Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.
-Nathalia Porras, MBA
Founder of NP Marketing