Social media marketing, online reputation management, contests, new channel launches
In 2016, the Drummond Dental Group, an established and successful clinic focused on general, restorative and cosmetic dental services geared towards patients of all ages, was in the process of implementing numerous exciting changes. The two biggest changes were the move to a brand new, state-of-the-art facility (and away from the street of which it took its name) and the welcoming of a new partner/owner doctor to co-lead the team.
With such massive changes to capitalize on, the Drummond Dental Group was in need of a strong marketing plan to communicate this news, both in terms of educating its current clients on the changes while building their client base further. Lacking a social media presence prior to their commissioning of NP Marketing, their top concerns were client growth and retention while also strengthening their brand and reputation in the city.