“Am I using the right tactics at the right moment to attract more prospective dental patients?” -That’s the question we address today.

Click here to view this week’s video

More and more dental clinics are recognizing the importance of having different marketing strategies to help reach prospective patients at the right moment.

The patient journey in dental marketing refers to the patient’s path, via touchpoints, to their decision to purchase a service (aka. book an appointment and ultimately accept treatment).

You might be wondering, what are the stages in the patient journey and what are the touchpoints I should be implementing?

In marketing, consumers don’t usually decide to purchase an item immediately after finding out about it for the first time. Usually, it takes numerous encounters (or strategic touchpoints) with the product/service or brand for a person to convert into a customer. The same applies to dental patients!

In this video, I go over the 5 stages of a patient’s journey as well as the various tactics or touchpoints that you could have, and I explain how these stages will help you reach prospective patients.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

As a dentist, do you ever wonder, “how can I make the most out of social media for my dental clinic?”

More and more dental clinics are recognizing the importance of incorporating social media into their marketing mix. It has become a fact that social media has helped businesses acquire new customers and it can do the same thing when it comes to acquiring new patients.

As of the beginning of 2019, there are an average of 1 billion monthly active Instagram users, with the majority of users being between the ages of 24 and 35… AND 83% of Instagram users say they have discovered new products and services on Instagram. That is a whole new scope of potential patients you can now reach, easily!

But are you considering all the various ways you can effectively leverage social media?

Social media, Instagram in particular, is not just about posting random photos. Dental clinics have a great opportunity to use Instagram as a way to convert followers into patients. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money.

In this video, I give two examples of dentists who are using innovative dental marketing techniques and really optimizing Instagram to get more patients.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

As a dental clinic are you wondering what is the point of social media? How do I measure ROI?

Well, we make to make sure your Social Media goals line up with business objectives. Measuring social media ROI is key to securing results for your social marketing strategy. It also shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective.

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, patient satisfaction, new patients, etc.). But generally speaking, social media ROI is the sum of all social media actions that create value.

Measuring social media ROI is important for many reasons, for example:

• It shows the potential impact social media can have across your business.
• It shows you where your efforts and resources are being used most effectively.
• … And it also shows when they’re being wasted, so you can shift tactics as needed.
• Finally, it helps you better understand your audience and patients (what they care about, what they respond to, what they are looking for etc.)

Here’s what you’ll learn in this video:

1. How to set social media objectives and what they are.
2. How to set up tracking mechanisms
3. Finally, how to use these to measure your ROI

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing

Make your Instastories more catchy and attractive with these three simple hacks!

Why would a dental clinic use Instagram stories in the first place? Two reasons: 1. to turn followers into patients and 2. to get more prospective patients to learn about your clinic!

With millions of daily active users, Instagram stories has become one of the leading social media features.

When creating your monthly content calendar, it’s important to incorporate Instagram Stories into your content strategy. Some of the reasons you should do that are:

1. Increases visibility: posting stories allows you to stay current in feeds and to increase your chances of being seen
2. Diverse content: with stories, you can get creative and post different kinds of content.
3. It Disappears after 24 hours: this means you can post more “out of the box” content, promote events or specific treatments without having it stay on your photo feed forever.

Ask any social media manager and they will tell you that Instagram stories is the way to go! Watch this video to learn what more you can do with Instagram Stories and different hacks to make them pop! And, you can always follow me on Instagram and check out how I put my stories to use!

Here’s what you’ll learn in this video:

1. How to start a group chat on Instastories.
2. How to create an event countdown using stickers.
3. How to post multiple photos on Instagram stories.

Have you just started with aligning your website, social media channels, online patient reviews, and Google Analytics?

If so, then you’ll really benefit from using our FREE guide to social media for dental clinics.

We’ve taken many of the tactics we’ve used with our own dental clients and have compiled this detailed guide for you, where you will learn about:

1. How to decide which social media platforms are right for your practice.
2. Why Google My Business is so important to set up properly
3. How to plan your content & what your social media policy should include
4. How to analyze your effort and how to measure the ROI of your social media marketing